Greek Tourism Off to a Strong Start in 2025

Early 2025 arrivals data showed continued strength for Greek tourism, extending a multi-year run of growth for the sector. That momentum matters well beyond the travel industry itself: tourism remains one of the clearest demand drivers behind rental yields for Golden Visa investors who choose to let out their qualifying property.

For investors weighing where in Greece to buy, sustained tourism strength is a useful signal — pointing toward continued demand in the country's most visited regions, from Athens and the Athens Riviera to the major island destinations, even as regulatory changes reshape the short-term versus long-term rental calculus.